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*When used as a regime vs. untreated hair.

*12 week consumer study on 109 panellists Sept-Nov 2023

Blog posts

🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

🌍 Say Hello to the Ultimate Eco Wash Bag – Just in Time for Plastic Free July 💧♻️

This Plastic Free July, we’re bringing you something beautifully planet-kind and impossibly practical. Meet the brand-new Eco-Friendly Wash Bag from Noughty  - a limited-edition launch designed to help you cut...

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Can Clarifying Shampoos Strip Your Scalp? Let’s Set the Record Straight

Can Clarifying Shampoos Strip Your Scalp? Let’s Set the Record Straight

Clarifying shampoos have a bit of a reputation—but according to trichologist Kate Holden, when used correctly, they’re your scalp’s best friend. In summer especially, when sweat, sunscreen, chlorine, and salt...

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