News
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The art of using the right amount.
We choose to spend a lot of time here at Noughty, perfecting this art and understanding exactly the right amount of each ingredient to use in each of our formulations.
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Pump up the Volume.
The quest for volume is a never-ending battle for many of us. At Noughty, we believe that science holds the key to almost everything, so to fight the frenzy of...
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Co-Washing the Noughty Way
It may have its roots in the curly-haired community, but almost all hair types can benefit from co-washing. We like to think Noughty’s 1 Hit Wonder Co-Wash Cleansing Conditioner is...
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Conquer the Co-Wash
At Noughty, we’re all about great products that deliver fabulous hair every day. 1 Hit Wonder Co-Wash Cleansing Conditioner is the latest tool in your arsenal to battle the bad hair...
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97% Natural. Our Commitment.
Being kind to your hair and our planet is the commitment that drives us here at Noughty. Quite simply, our ethos requires every Noughty formulation to be a minimum...
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Going Natural. The Noughty Way.
That’s the balance we’re all about. Sulphate-free shampoos like Noughty’s use natural surfactants or detergents to clean hair rather than being laden with silicones and sulphates. So if you’re making...
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Lifting the Lid: Vegan Living & Beauty Decoded
Vegan has ditched its hessian-clad image and emerged as one of the glossiest stars of the wellness industry. It’s so huge it’s trending, big time.