Key Benefits:
- Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair.
- Gentle & moisturising cleanse: Gently cleanses your hair and scalp without stripping. Helping to replenishing moisture for soft, nourished hair without weighing it down.
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Berry-powered shine: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance.
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97% natural & scalp-kind: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Sunlight (UV exposure), air pollution, and hard water minerals can cause oxidation of the hair’s underlying pigments, especially the residual warm tones left after bleaching or lightening.
This oxidation process can expose or amplify yellow, orange, or red tones, making the hair appear brassy. Metals like copper and iron in water can also deposit onto the hair and oxidise, contributing to discolouration.
So how does our purple shampoo work?
It is a balancing act of two types of chemistry, surfactant and colour chemistry. A surfactants main purpose is to cleanse and whilst we need Purple Regin Shampoo to cleanse we also need it to neutralise brassy & yellow hair tones. Whilst the surfactants are hard at work the active ingredient in Purple Reign, colour-depositing pigments, attach onto the hair shaft with each wash. These purple pigments work to neutralise unwanted warm tones. Our violet pigments work in harmony with colour theory to neutralise those warm tones. Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair. Helping to restore cooler, brighter and more balanced colour with every wash.
Purple Reign Tone Correcting Shampoo
- Unit price
- £3.60/ per 100ml
Keep your hair looking vibrant, healthy and beautifully radiant with Noughty’s Purple Reign shampoo. This 97% natural shampoo gently cleanses while violet pigments work to banish brassiness, enhance cool tones and deeply nourish for soft, luminous locks that shine with every wash.
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Key Benefits:
- Bye-bye brassiness: A purple pigment-rich shampoo that helps neutralise unwanted yellow, orange and warm tones in blonde, silver and grey hair.
- Gentle & moisturising cleanse: Gently cleanses your hair and scalp without stripping. Helping to replenishing moisture for soft, nourished hair without weighing it down.
-
Berry-powered shine: Enriched with blackberry and blueberry extracts, this formula helps revive dull, discoloured strands, boosting vibrancy and natural radiance.
-
97% natural & scalp-kind: With plant-powered ingredients and no sulphates, silicones or parabens. It leaves strands fresh, nourished, and perfectly cool-toned.
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Sunlight (UV exposure), air pollution, and hard water minerals can cause oxidation of the hair’s underlying pigments, especially the residual warm tones left after bleaching or lightening.
This oxidation process can expose or amplify yellow, orange, or red tones, making the hair appear brassy. Metals like copper and iron in water can also deposit onto the hair and oxidise, contributing to discolouration.
So how does our purple shampoo work?
It is a balancing act of two types of chemistry, surfactant and colour chemistry. A surfactants main purpose is to cleanse and whilst we need Purple Regin Shampoo to cleanse we also need it to neutralise brassy & yellow hair tones. Whilst the surfactants are hard at work the active ingredient in Purple Reign, colour-depositing pigments, attach onto the hair shaft with each wash. These purple pigments work to neutralise unwanted warm tones. Our violet pigments work in harmony with colour theory to neutralise those warm tones. Applying purple tones effectively neutralises and diminishes brassy & yellow tones in blonde, silver, and grey hair. Helping to restore cooler, brighter and more balanced colour with every wash.
Step 1
Apply to wet hair and massage gently for a rich, purple lather.
Step 2
Leave in for 1–3 minutes depending on desired tone.Rinse thoroughly.
Step 3
Use 1–2 times a week, alternating with your regular Noughty shampoo.
Less is more: Start by using once a week and build up if needed especially if you’re new to purple shampoo.
Brassiness be gone: For cooler, brighter tones, leave in for up to 5 minutes on particularly warm areas.
Pair it up: Follow with Purple Reign Conditioner for a double hit of tone-correcting moisture.
Stay balanced: Alternate with your regular Noughty shampoo to keep your hair’s moisture and tone in harmony.
Hands up: This product contains purple pigment. If your hands are porous or sensitive, a quick rinse after application does the trick.
Step 1
Apply to wet hair and massage gently for a rich, purple lather.
Step 2
Leave in for 1–3 minutes depending on desired tone.Rinse thoroughly.
Step 3
Use 1–2 times a week, alternating with your regular Noughty shampoo.
Less is more: Start by using once a week and build up if needed especially if you’re new to purple shampoo.
Brassiness be gone: For cooler, brighter tones, leave in for up to 5 minutes on particularly warm areas.
Pair it up: Follow with Purple Reign Conditioner for a double hit of tone-correcting moisture.
Stay balanced: Alternate with your regular Noughty shampoo to keep your hair’s moisture and tone in harmony.
Hands up: This product contains purple pigment. If your hands are porous or sensitive, a quick rinse after application does the trick.